Reebok
Remain Relentless
Athletes are often considered an afterthought by the time they reach their mid 30's. Reebok is shining a spotlight on older athletes who refuse to be confined by age barriers by showing that the true champions are the ones who refuse to quit.
OOH
Art Director: Rachel Holmes
Reebok will partner with The ESPY Awards to present the annual Eternal Award for significant senior sports achievements.
The Relentless Club will be offered on Strava for senior athletes of all kinds to connect during challenges and share stories of athletic success.
The Eternal Collection is a line of activewear designed with maximum comfort and performance in mind to wreck the rec league. Teams can order customized gear so that the whole team can dominate in style.
